Are you looking forward to marketing your business through Instagram? Do you want to attract followers to your site? Here are the few simple techniques to generate organic traffic to your site from Instagram.
- Add a Website URL on Your Bio
Using the website link on your bio is one of the most common ways to attract followers on Instagram to your site. With Instagram, you can easily add one clickable link to your bio and use it properly. All you need to visit “Edit Profile” and type the same in website text box to add the link. You can easily use your link to direct the followers to any page with the same interface as your Instagram feed where they can buy products and get information and see images. You can collect all the information to know which content works best with analytics dashboard. Make a content strategy by focusing on highly relevant posts.
By tracking the clicks, you can surely improve the list of subscribers and revenue to blog posts, email campaigns, newsletters etc. you will also like to keep an eye on your click-through rate. This way, you can use vanity URL to find out the source of clicks.
- Put a Call to Action (CTA) on Pictures
Make your Instagram photos work for your business. Layer a CTA and your website link on the photo which is very attractive. You may have a call to action asking your followers to avail the sizzling offers you have in store for them. This is a very beneficial technique for attracting your followers to visit your website. You need to have a strong piece of content which can drive followers to your site.
- Also Include Website URL on Videos
You can get your digital storytelling alive with Instagram videos. On Instagram, videos can easily generate 3 times more inbound links as compared to image posts. So, it is definitely worth a while to try your luck in a 15-second storytelling.
- Utilize the Access of Influencers
Sometimes we need an additional support to extend your reach and generate brand awareness. You can easily intensify your messages with influencers. You can connect with them in your industry or niche, whether it’s beauty, fashion or sports, and make an effective content on Instagram. Influencers can capture the attention of followers as they are trusted and recognizable for their reviews and product suggestions. While working with influencers, be sure to use a proper call to action to get the followers to your site. You can do it with Instagram videos or copy the same links to your site.
- Give a Try to Instagram Ads
Recently, Instagram announced that it was using APIs to all the brands and companies. You can easily target the demographic by investing in the platform as per the likes of people. By spending on an ad and your strategy, you can definitely see the hike in visits and conversions on your website. In Instagram ads, you can surely get the opportunity which is not just creative, but also allows your followers to know more about campaigns through clickable links. Image, Carousel, and Video are the three varieties of sponsored ads on Instagram. Image ads are just the photos which speak us the whole story. Video ads are different from Instagram videos. The length of these videos can be around 30 seconds and you can shoot it in landscape or portrait format. You can spread your message and promote the campaigns in the broader audience to track views and sales.
Instagram has truly become a revenue-generating social platform which is all set to outperform Google and Twitter in ad world by 2017.